VALORANT MASTERS REYKJAVÍK:
BECOME THE NIGHTMARE

With the theme for Master Reykjavík being ‘become the nightmare’, we had the challenge of coming up with an executable campaign within the one-day post production timeline needed for the broadcast. Needing to keep our effects in-camera, we came up with the idea of art directing a haunted house. This way we could create something in theme that was totally practical.

We create two looks for the house— a moody daytime, and then a demented ‘nightmare’ look in which we washed the interiors with red light, and utilized reverse photography to give the impression that papers and junk within the house was levitating.

Credits

Client: Riot Games
Year: 2022

Director: Josh Frackleton
Executive Producers: Nick Brown & Josh Frackleton
Producers: Nick Brown, Kitty Von-Sometime, Baldvinsson Bu, Danielle McRae Spisso
Coordinator: Karl Magnus
Director of Photography: Daniel Williams
Production Design: Victor Petur
HMU: Kassandra Karr, Spusi Tscherney
Editors: Josh Frackleton, Minh Bui, Aaron Greenbaum
VFX: Dylan Donaldson
Colorist: Daniel Williams
Production Company: Good Boy & Hero Iceland